News

Culver's teams up with Snickers for new treat

May 13, 2013

Culver's and Mars Foodservices have teamed up to offer a new Concrete Mixer featuring Snickers Brand.

The new offering includes Culver's Fresh Frozen Custard (chocolate or vanilla) combined with a Snickers Bar.

"Concrete Mixers made with Snickers bring together two truly decadent treats," said David Stidham, vice president of marketing at Culver's. "We're thrilled to have a partnership with Mars Foodservices that allows us to bring our guests a flavor combination like no other."

The Mars Foodservices and Culver' partnership allows the restaurant to expand its toppings and mix-in offerings available to guests.

Culver's and Snickers are giving Facebook fans the opportunity to win a prize through the "Vanilla vs. Chocolate" promotion. Fans who visit the Culver's Facebook page and vote for their favorite custard flavor will receive a BOGO coupon for a medium Concrete Mixer made with Snickers if their flavor receives the most votes.

If their favorite flavor is not the winner, fans will still receive a coupon for $1 off a medium Concrete Mixer. One randomly drawn grand prize winner will also win a $250 Culver's gift card. The promotion runs through May 24.

Read more about food and beverages launches.