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Culver's TV spot highlights partnership with Reese's Peanut Butter Cups

June 27, 2013

Reese's Peanut Butter Cups availability in the Culvers' Concrete Mixers lineup is now being highlighted in Culver's ongoing "Welcome to Delicious" campaign with a new television spot.

"We put as much care into our Fresh Frozen Custard as Reese's brand puts into its iconic peanut butter cups," said David Stidham, vice president of marketing at Culver's. "Our new 'Welcome to Delicious' spot highlights this tasty pairing of Culver's Concrete Mixers and Reese's Peanut Butter Cups."

Culver's Concrete Mixers are handcrafted using Fresh Frozen Custard made from family farm dairy along with cocoa beans and vanilla. Guests can order them with chunks of Reese's Peanut Butter Cups mixed in with chocolate or vanilla Fresh Frozen Custard.

"Concrete Mixers are the cornerstone of Culver's treat offerings," said Stidham. "Reese's Peanut Butter Cups are one of our most popular Concrete Mixer mix-ins."

Culver's has also introduced a new Facebook promotion, "Share the Love," where fans can visit facebook.com/culvers and enter to win two $250 gift cards and receive a buy one get one free medium Concrete Mixer.

Check out the new TV spot here.

Read more about marketing and promotions.