News

Dairy Queen promotes Orange Julius smoothies with graduation campaign

May 7, 2013

As part of the Dairy Queen system's launch of Orange Julius premium fruit smoothies and light smoothies, parent company Berkshire Hathaway is offering a custom designed graphic for graduates' mortarboard that reads: "Orange you glad I graduated?"

"We are sure that most graduates would like to decorate their graduation cap but with so much going on, they don't have time. We are giving them a simple way to decorate their cap with an appropriate message," said Barry Westrum, executive vice president of Marketing for American Dairy Queen Corporation. "The Dairy Queen and Orange Julius brands are fun, and we felt this was a quirky way to help grads with their artwork."

To download the artwork, visit DQOJgrad.com. Visitors to the site also will find tips on how to affix the artwork to the cap. Students can share photos of their caps on Instagram and tag them with #LOVEmyDQ.

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