News

Dairy Queen teams up with Build-A-Bear

June 14, 2011

Dairy Queen has teamed up with Build-A-Bear Workshop to debut the Blizzard Bears Collection on June 17.

The new line will coincide with the kick off of Camp Happy Heart, an online event on Bearville.com.

For the partnership, the Cookie Dough Blizzard, Strawberry Cheesecake Blizzard, Candy Blizzard and Beary Blizzard Bears will come with a scented, plush DQ Blizzard Treat cup, available at Build-A-Bear Workshop stores, as well as online, for $22.

This is the first time in Build-A-Bear's 14-year history that scented plush products have been offered. Accessories to dress the Blizzard Bears will include:

• Dairy Queen Server Set with visor and apron ($8)
• Dairy Queen Sundae Tee ($7)
• Ice Cream Tutu Outfit with Bow ($12.50)
• Ice Cream Cone Carrier ($9)
• Sweet Treat Legging Outfit ($10.50)

Additionally, guests who purchase a Blizzard Bear will receive a Blizzard at a participating Dairy Queen location. Guests can enter a unique Bearville.com code online to download a coupon for a buy one Blizzard and receive a Mini Blizzard for free offer.

"Build-A-Bear Workshop stores are located in more than 300 malls where we have many Dairy Queen and DQ Orange Julius locations, making this a great promotion for our mall locations," said Tim Hawley, vice president of marketing communications for American Dairy Queen Corporation. "At Dairy Queen, we are all about creating smiles and stories and just like our family of local restaurants, Build-A-Bear Workshop is a special place offering a magical experience."