News

Dairy Queen’s Miracle Treat Day set for Aug. 11

July 28, 2011

For the sixth consecutive year, Dairy Queen will host its Miracle Treat Day to raise money for the Children's Miracle Network Hospitals, a charity that raises funds for 170 children's hospitals across the U.S. and Canada. This year's event is Aug. 11.

On that day, $1 or more from every Blizzard Treat sold at participating locations will be donated to the cause.

Miss America 2011 Teresa Scanlan, a national goodwill ambassador for Children's Miracle Network Hospitals, will serve as honorary spokesperson for DQ Miracle Treat Day. Since 1989, Miss America titleholders have supported Children's Miracle Network Hospitals, helping with fundraising and visiting hospitalized children.

"Miracle Treat Day has become one of summer's most celebrated events and something that our customers and franchisees really look forward to," said Michael Keller, chief brand officer for American Dairy Queen Corporation. "This day of goodwill for children touches all of us in communities throughout the United States and Canada."

Although the new Nutter Butter Blizzard Treat is the Blizzard of the Month for August, Oreo Cookie will be the Miracle Treat Day "Blizzard of the Day." The Oreo Blizzard Treat is the most popular Blizzard flavor since the first Blizzard Treat was served upside down with a spoon in 1985. All currently featured flavors will be available on Miracle Treat Day.

The first Miracle Treat Day was held in 2006, raising more than $3.5 million.

Dairy Queen is one of the top 10 contributors to Children's Miracle Network Hospitals, having raised $86 million since 1984. Last year on Miracle Treat Day, Dairy Queen locations across the United States and Canada raised nearly $5 million for 170 Children's Miracle Network hospitals.

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