Demand for chicken prompts Burger King to extend Big King line

Burger King's Big King sandwich is now available with. The newest Big King includes two chicken patties, American cheese, lettuce, pickles, onions and the brand's signature King Sauce, served between three stacked buns.

Burger King's president of North America, Alex Macedo, said the product was created in response to the growing demand for chicken, as well as the initial success of the original Big King, which was made a permanent item in November and made bigger in February.

The Chicken Big King is available for $3.59 at participating restaurants and is also part of the two for $5 menu, alongside the original Big King, the original chicken sandwich and the Big Fish sandwich.


Topics: Food & Beverage, Marketing / Branding / Promotion, Research & Development / Innovation


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