News

Double Down flies into Canada

October 6, 2010

Canadians will soon be able to experience the Double Down. Starting Oct. 18, and for a limited time, KFC Canada will sell the bunless sandwich in 729 Canadian stores.

It will be sold in Canada through Nov. 14.

The item has been the most successful sandwich in KFC history. When the sandwich debuted in the U.S., KFCs across the nation sold more than 10 million sandwiches.

The Double Down features two pieces of KFC's famous Original Recipe boneless chicken, two pieces of bacon and processed Pepper Jack cheese and the Colonel's savory, secret sauce.

"Canadians have been begging KFC Canada to bring the Double Down north of the border ever since it launched in the U.S. last year," said Dan Howe, CMO, Yum! Restaurants Canada.

When the Double Down debuted in the U.S., many criticized the sandwich because of its high sodium content; however, the company claims the sandwich has less fat than a big burger and fries. The Double Down has 540 calories, 30 grams of total fat and 1740 mg of sodium.

"Double Down is delicious, but we know it's not for everyone," Howe said. "It's an occasional indulgence that Canada has a hunger for."

In celebration of the Double Down launch, KFC Canada has created its first Facebook fan page, www.facebook.com/KFCCanada.