News

Dunkin’ Brands partnering with Captain America

June 22, 2011

"Captain America: The First Avenger" arrives in movie theaters July 22, but beginning on June 27, Dunkin' Donuts and Baskin-Robbins will offer Captain America-themed menu items and other promotions.

The promotions mark the first time Dunkin' Brands has partnered with a motion picture studio, Marvel Studios.

"We are thrilled to bring the buzz and anticipation surrounding the upcoming release of Captain America: The First Avenger to our guests at Dunkin' Donuts and Baskin-Robbins restaurants around the world," said John Costello, chief global marketing & innovation officer at Dunkin' Brands. "We believe our partnership with Marvel Studios is ideal, as we not only combine our iconic brands with one of the most enduring and beloved action heroes, but we bring together the coolest movie of the summer and the destination for cool summer beverages and treats for millions of people."

Dunkin' Donuts' celebration of Captain America

Dunkin' Donuts has expanded its popular line of icy cool Coolatta beverages with the introduction of a new Captain America Coolatta drink, a cherry-flavored frozen beverage. The new Coolatta will be available in a special limited-edition collectible First Avenger Tri-Cup, an innovative three-chamber cup featuring images of Captain America that allows guests to enjoy three different Coolatta flavors (8 ounces each) within the same cup.

Dunkin' Donuts has also rolled out its first star-shaped donut, the Captain America Donut, filled with jelly, frosted with vanilla icing and topped with patriotic red, white and blue sprinkles, as well as the Stars & Stripes Donut, frosted with red icing and topped with red, white and blue sprinkles.

The Dunkin' Donuts Captain America-themed menu items are available beginning June 27 at participating locations in the United States, Chile, Taiwan, Colombia, Germany, Honduras, Malaysia, New Zealand, Singapore, Spain and Thailand.

Finally, the brand's "Unlock the Lab" instant win game and sweepstakes allows guests to enter and explore the lab of Dr. Abraham Erskine, the scientist behind the secret research project that created Captain America. Site visitors can select a book from the virtual bookshelf to "Unlock the Lab" for a chance to win a grand prize trip to a Marvel movie premiere in 2012, or a daily instant win prize package that includes a signed Captain America movie poster, Captain America action figure, an Iron Man 2 DVD, an Iron Man 2 soundtrack, and a SEGA Captain America: Super-Soldier video game.

Fans also have the opportunity to purchase limited edition Captain America-themed Dunkin' Donuts Cards at Dunkin' Donuts restaurants while supplies last.

Baskin-Robbins' Captain America promotions

Ahead of the movie release, Baskin-Robbins is also featuring an assortment of themed refreshments including the July Flavor of the Month Super-Soldier Swirl, vanilla ice cream swirled with a combo of blue chocolate chips and a cherry flavored ribbon.

Also available is the Hydra Force Sundae, Chocolate Mousse Royale ice cream with brownies, hot fudge and whipped cream topped with chocolate sprinkles and a cherry; or the Super-Soldier Sundae, Super-Soldier Swirl ice cream topped with white cake and a rich strawberry topping. Lastly, the Captain America Ice Cream Cake, inspired by Captain America's signature shield, is classic sheet cake customized with any flavor of ice cream and cake flavors along with a collectable Captain America Cake Topper.

The Baskin-Robbins Captain America-themed ice cream treats are also available beginning June 27 at participating locations in the United States, Canada, Australia, Colombia, Dominican Republic, Ecuador, Honduras, Malaysia, St. Maarten and United Kingdom.

Baskin-Robbins has also created an instant-win game and sweepstakes on the brand's Facebook page, where fans have the opportunity to play an online ice cream cone matching game for a chance to win a grand prize VIP trip to Los Angeles to visit a special effects studio and have his/her likeness drawn into a Marvel comic book. Daily instant win prizes include signed headshots of Captain America stars, Old Navy special edition T-shirts, SEGA Captain America: Super-Soldier video game, or Captain America comic books

"Captain America: The First Avenger" will be distributed by Paramount Pictures.