STRATEGIC PARTNERS
May 2, 2014
Dunkin' Donuts has introduced its FinDD Eli, an interactive on-the-cup instant win game available in the New York Metro Area, in partnership with New York Giants Quarterback Eli Manning.
The peel-and-reveal game will be featured on specially marked medium and large iced beverage cups at participating Dunkin' Donuts restaurants in the Metro New York area, while supplies last. Iced beverages include Iced Coffee, Iced Lattes, Iced Tea and Coolatta frozen drinks. According to a news release, as part of the promotion, one Metro New York area resident will get the chance to appear alongside Manning in an upcoming Dunkin' Donuts commercial.
Through May 31, Dunkin' Donuts guests who purchase medium or large iced beverages can peel-and-reveal the FinDD Eli game piece on their cups for the chance to win prizes, including Dunkin' Donuts products, theme park tickets and more. Also, using a unique code from inside their game piece, guests will have the opportunity to find Eli Manning at a virtual Dunkin' Donuts online at FinDDEliPromo.com. Thirty-one winners who "find Eli" will participate in a June event where they will meet Manning. One person at the event will win the chance to appear in a Dunkin' Donuts commercial also starring Manning.
Manning signed a promotional deal with Dunkin' Donuts in June 2012 and has appeared in occasional campaigns for the brand.
