News

Dunkin' Donuts extends partnership with JetBlue

October 27, 2011

Dunkin' Donuts and JetBlue Airways have extended their partnership that began in 2006. As part of the agreement, JetBlue passengers receive Dunkin' Donuts coffee on-board on all flights throughout the Americas.

Since 2006, more than 28 million cups of Dunkin' Donuts coffee have been served to flight passengers as part of the exclusive partnership.

JetBlue and Dunkin' Donuts will mark the extension today in Boston by surprising 43 people spotted holding a cup of Dunkin' Donuts coffee with a free round-trip flight to any of JetBlue's destinations out of the city.

The 43 denotes the number of non-stop markets JetBlue will fly to out of Boston with the addition of service to St. Thomas starting on Dec. 15. In addition, customers on select flights originating from Boston today will receive commemorative Dunkin' Donuts in-flight ear buds.

JetBlue's partnership with Dunkin' Donuts began in response to feedback from travelers who wanted a better in-flight coffee experience. According to a joint survey by the companies in 2006, more than one-third of respondents stated that airline coffee was worse than their daily cup of coffee. Those surveyed also cited coffee most frequently as the beverage they would like to improve on the airplane.

"JetBlue customers and crew run on Dunkin' too," said Fiona Morrisson, director of brand and advertising at JetBlue. "We're thrilled to continue serving Dunkin' Donuts coffee because we know how important a great cup of coffee is to our customers and how important it is to continue to exceed their expectations."

Read more about co-branding and promotions.