December 5, 2011
This week, Dunkin' Donuts is celebrating its new Mint Hot Chocolate with a national Twitter contest that gives fans the chance to win free JetBlue flights and Dunkin' Donuts cards.
Through Dec. 9, those who tweet @DunkinDonuts with the hashtag #DDMoMint and share their favorite 'MoMint' of the holiday season will be entered to win.
Dunkin' Donuts will randomly select one winner a day to receive a $50 gift card. On Dec. 9, the grand prize winner will be chosen and will receive a voucher for two free JetBlue flights for 2012.
Dunkin' Donuts' new Mint Hot Chocolate is a permanent addition to the brand's beverage lineup. Mint Hot Chocolate puts a spin on the classic Hot Chocolate, combining the warmth of Hot Chocolate with a cool minty flavor.
Dunkin' Donuts is JetBlue's exclusive coffee provider network-wide. Since the two companies' partnership took flight in 2006, JetBlue has served its customers more than 28 million cups of Dunkin' Donuts coffee.
Read more about social media marketing campaigns.