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Dunkin' Donuts launches campaign via Google+ Hangout

December 10, 2013

Dunkin' Donuts will determine the winner of the #DDTopChef Recipe Contest via the brand's first-ever live Google+ Hangout.

Last month, through its partnership with Bravo's "Top Chef" Season 11, Dunkin' Donuts challenged its social communities to submit a homemade recipe that includes at least one Dunkin' Donuts menu item. On Dec. 11 at 9:30 p.m. EST, members of the Dunkin' Donuts Culinary Team will prepare and judge finalists' creations live from the Dunkin' Brands Test Kitchen via a Google+ Hangout on#DDTopChef Google+ page.

The #DDTopChef Recipe Contest was hosted across Facebook, Twitter, Instagram and Pinterest. Starting on Nov. 20, fans were invited to submit original recipes, along with a photo and hashtag #DDTopChef, that incorporate at least one Dunkin' Donuts product.

During the Dec. 11 live Google+ Hangout, Dunkin' Donuts chefs will prepare the six finalists' recipes, with Dunkin' Brands' Executive Chef and Vice President of Product Innovation Stan Frankenthaler announcing the grand prize winner live. All finalists in the #DDTopChef Recipe Contest will receive a $300 Dunkin' Donuts prize pack, and the grand prize winner will also receive $1,000 in cash.

Fans can watch the cooking competition amongst finalists from the #DDTopChef recipe competition on the#DDTopChef Google+ page starting at 9:30 p.m. EST. Participants who share their comments, questions, or votes for their favorite recipes during the Hangout with the #DDTopChef hashtag to @DunkinDonuts on Twitter will also be entered into a sweepstakes for a chance to win a $20 mGift.

Fans can also tune in to the next episode of Bravo's "Top Chef," airing at 10 p.m. on Bravo, during which Dunkin' Donuts will be making a special guest appearance.

"This recipe contest has been really fun for myself and the other members of the Dunkin' Donuts Culinary Team because we've gotten to witness our fans' high level of creativity and passion for our brand," Frankenthaler said. "We know firsthand that Dunkin' Donuts' coffee and baked goods can inspire new and delicious ideas, and we're really excited to create and taste some very innovative recipes submitted by our fans, and to award one person as DD's Top Chef, live on Google+."

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