News

Dunkin’ Donuts launches first-ever loyalty program

April 4, 2011

Dunkin' Donuts has launched its first-ever national loyalty rewards program. The DD Perks program is now offering "Dunkin' Dollars" reward coupons for purchases made with a registered loyalty card.

Dunkin' Dollars can then be redeemed for any item on the menu, from coffee and donuts to snacks and sandwiches.

The new DD Perks Rewards program makes it easy to receive rewards; simply register a Dunkin' Donuts Card for free online, and you can begin earning Dunkin' Dollars with your first food or beverage purchase. There are no limits to how many Dunkin' Dollars a guest can earn.

One Dunkin' Dollar is earned for every $20 spent using a registered loyalty card. Two Dunkin' Dollars are earned for every $20 spent using a registered card that is auto-recharged within a calendar month – an easy way to automatically add value to the card on a regular schedule or when the balance falls below a certain amount.

Throughout April, and to celebrate the launch of the new rewards program, the DD Perks Rewards program will also give something back to U.S. troops. From today through April 12, for every Dunkin' Dollar guests earn, the company will donate $1 to The Dunkin' Donuts & Baskin-Robbins Community Foundation to benefit the USO, with a total donation of up to $10,000.

Dunkin' Donuts has donated more than 175,000 pounds of coffee to troops deployed overseas since May 2003. The company holds a monthly drawing to randomly select at least 50 United States military members to receive one case of Dunkin' Donuts coffee. During the holiday season, Dunkin' Brands corporate employees also send additional pounds of coffee to the troops.

"We are extremely excited to launch the DD Perks Rewards program nationwide to reward our loyal guests across the country for something they're already doing - enjoying their favorite Dunkin' Donuts coffee and snacks," said John Costello, chief global customer and marketing officer at Dunkin' Brands. "We are also proud to match Dunkin' Dollars earned to make a meaningful donation to the USO, and continue our tradition of supporting the troops through this program."