News

Dunkin' Donuts partnership aimed at deepening multicultural relationships

April 26, 2013

Dunkin' Donuts announced its continued partnership with Universal Music Latin Entertainment to be the exclusive coffee provider of the "Rhythm of the Night" after-party, which followed the Billboard Latin Music Awards in Miami Thursday.

John Costello, president, global marketing and innovation, at Dunkin' Brands, said the partnership offers the opportunity to build brand loyalty and deepen the company's relationships with its multicultural guests.

To celebrate the partnership, Dunkin' Donuts has launched a free, customized music shop tab on its Facebook page. Fans can download a free song from among 10 pre-selected tracks from this year's top nominees from the Latin Music Awards. The Facebook application is available through May 5.

As part of the partnership, Universal Music Latin Entertainment incorporated the Dunkin' Donuts brand in pre-event promotions including advertisements on social media sites, on the UMLE website and in newsletters.

Read more about marketing and promotions.