News

Dunkin’ Donuts’ rewards program passes 1 million-member milestone

June 4, 2014

Dunkin’ Donuts today announced that its DD Perks Rewards program has surpassed 1 million members. The new program was launched nationwide earlier this year, and offers users points toward free beverages for every qualifying purchase they make at participating Dunkin' Donuts locations.

As a way to say "thanks a million" to its loyal guests, Dunkin' Donuts is automatically depositing 100 bonus points directly into the accounts of all existing DD Perks members. Dunkin' Donuts is also offering 100 bonus points to new members who enroll today through June 10 and use the special promo code MILLION. 

Additionally, Dunkin' Donuts will recognize the 1 millionth DD Perks member with free coffee for a year and a commemorative, personalized Dunkin' Donuts gift card.

John Costello, Dunkin’s president of Global Marketing and Innovation, said in a news release that the company’s goal is to more than double the enrollment by the end of this year, and to have “one of the most robust, relevant and easy-to-use loyalty programs in the marketplace.”

"Our loyal guests are the essence of the Dunkin' Donuts brand, and DD Perks enables us to thank these guests for their ongoing business and provide them with product offers that are specifically tailored to their needs," he said. "Guests are responding very positively to DD Perks as evidenced by the fact that we achieved 1 million members, less than five months after the launch of the program."

Ultimate Liverpool sweepstakes

Additionally this week, Dunkin’ Donuts kicked off its "Ultimate Liverpool FC Fan Experience Sweepstakes" in partnership with Liverpool FC. The sweepstakes will give fans the chance to win a Liverpool FC fan experience during the club's upcoming summer U.S. tour.

From now through July 13, fans can visit DDLFCSweeps.com to enter the sweepstakes. Three winners will score a trip for two to Boston for a VIP experience at Liverpool FC's preseason match against AS Roma at Fenway Park on July 23. Each winner will also receive free iced coffee for a year, fulfilled as $500 in Dunkin' Donuts cards.