News

Dunkin' Donuts signs loyalty marketing partner ahead of program's rollout

July 1, 2013

Epsilon, an Alliance Data company, has signed an agreement with Dunkin' Donuts to provide the technology needed to fuel the brand's new DD Perks Program, a loyalty initiative planned for rollout later this year.

"By leveraging technology solutions from Epsilon, a leader in the loyalty marketing space, we are excited to roll out an enhanced DD Perks loyalty program beginning later this year that will enable an even deeper engagement with our guests," said John Costello, president, Global Marketing and Innovation at Dunkin' Brands.

Since Dunkin' Donuts' mobile app launch in August 2012, the company has focused on the development of a loyalty program and one-to-one marketing efforts. In May, Costello said guests want geotargeted offers and the brand's loyalty program will enable the company to access data through registered DD Cards. Such data will be used to develop targeted offers, he said.

"Dunkin' Donuts is a tremendously successful and well-recognized brand within a highly competitive space. They have a great track record of building loyal relationships with their guests," said Bryan Kennedy, CEO of Epsilon. "The right technology and expertise is critical to building out an effective loyalty program and creating a seamless experience for customers across marketing channels. Our partnership will allow Dunkin' Donuts to increase their focus on the individual customer, and build even deeper brand and business equity for their organization."

Epsilon's solutions are integrated to provide transactional and demographic marketing data, insights, analytics and measurable marketing outcomes.

Read more about marketing and loyalty programs.