News

Dunkin' franchisee selects MyRadio music provider

November 14, 2011

DBI Stores LLC, a Dunkin' Donuts franchisee, has selected MyRadio as its music service provider for use in all company-owned stores in Texas.

As a local sponsor of MyRadio, DBI Stores will be prominently promoted in all MyRadio mass and direct advertising, public relations, event marketing, social networking and direct sales efforts.

MyRadio offers retailers the following:

• A licensed music system with no monthly service fee;
• Custom music for each location from a catalogue of MyRadio playlists;
• Retailers can advertise to customers while they are in the store; and
• Qualified businesses can even earn as much as $100 every month, per location, for playing MyRadio.

In exchange for MyRadio sharing revenue, there are a limited number of commercial spots aired each hour for local and neighboring business. However, storeowners do have the ability to block certain messages, including those of direct category competitors.

"The synergy created by our custom, no monthly fee, music programming and the mix of targeted, low cost advertising is unique to this market space," said Neal Duncan, president of MyRadio. "MyRadio offers one of the most targeted geographic and demographic audiences in the advertising industry."

The company has trademarked the phrase "Block Level Marketing" to describe its community-based advertising network.

"MyRadio capitalizes on the people already shopping and eating in the neighborhood, and with ads starting at only $1, MyRadio has the ability to fit any marketing budget," Duncan added.

DBI is the first local sponsor of the MyRadio media network in the Dallas/Fort Worth area. MyRadio also has more than 185 locations in the Phoenix market, where it's headquartered, including at Burger King and Subway franchises.

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