News

Edible Arrangements marks 500K Facebook fans with product launch

September 7, 2012

Edible Arrangements is celebrating its 500,000th Facebook fan milestone with a series of online and in-store promotions, as well as a new product launch, all beginning Sept. 17.

Edible Arrangements' Facebook page was created in 2008. Within one year, the brand had more than 170,000 fans.

"While it is an incredible achievement for us to hit a half million fans, we feel like it's more important to look at the interaction we have with each of them," said Kaitlin Reiss, vice president of e-commerce for Edible Arrangements, "We have amazing customers who frequent our stores, order online, and interact with us on social media. And for all of the gifts and healthy indulgences they get from Edible Arrangements, we have a sweet surprise to thank them as we celebrate reaching this Facebook milestone."

The e-commerce division at Edible Arrangements has more than doubled in size throughout the past 20 months. More than 50 percent of Edible Arrangements' store sales are driven by online orders and the chain recently introduced a customized mobile version of the website.

"Much of this growth happened naturally," Reiss said. "As our brand awareness has increased, with more than 1,000 locations and expanded advertising and marketing programs, we've seen the impact and importance of the role that social media can play. We've really made a commitment to grow our following on Facebook, and to engage with our fans in ways that are relevant and fun."

Read more about social media marketing and promotions.