News

Farmer Boys launches mobile loyalty platform

March 18, 2014

Punchh, a mobile CRM suite for brick-and-mortar businesses, will create a customized mobile and swipe-card based rewards program for the 75-unit Farmer Boys burger and breakfast chain, accoding to a company press release. The Farmer Boys branded mobile app will allow customers to view menus, earn and redeem loyalty rewards and refer their friends. Customers will also be able to use swipe cards to participate in the loyalty program.

With the Punchh loyalty program, Farmer Boys will be able to engage Millennials and baby boomers through their smartphones and swipe cards, according to the release. Punchh's cloud-based, POS-integrated platform will allow restaurant operators to engage loyalty members in real time, and provide customized offers to boost sales and repeat traffic.

Demetris Havadjias, CEO of Farmer Boys, said the chain chose Punchh to better understand and reward its most loyal customers — many of whom have been coming to the chain for decades — while improving its ability to attract new patrons. It also recognized the platform's higher potential for return on marketing investments.

"We want to engage our customers through one-to-one marketing," said Havadjias. "Our goal with Punchh is to reach our customers in ways we haven't been able to with traditional advertising. The plan is to increase same-store sales and profitability."