Marketing

Flavor sheriffs wanted: Carl’s Jr. to trade free sandwiches for photos of bland food

Photo: Carl's Jr.

April 14, 2026

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Carl's Jr. is launching a new campaign to target what it calls criminally bland chicken sandwiches by offering a reward for those who help round up the usual flavorless suspects, according to a press release.

From April 14 through April 30, the restaurant chain is asking customers to serve as flavor sheriffs. Participants can download the Carl's Jr. app, create a My Rewards account, and upload a past receipt or photo evidence of a bland chicken sandwich from a competitor. Users who complete the bounty will receive a free Western Bacon Chicken Sandwich in their rewards account.

The promotion celebrates the release of the Western Bacon Chicken Sandwich, which features a buttermilk-dipped chicken fillet, Cherrywood bacon, American cheese, onion rings and Western BBQ sauce on a seeded bun.

"When it comes to Chicken Sandwiches, we believe that Carl's Jr. is the best in the West," Paz Romero, vice president of brand marketing at Carl's Jr., said in the press release. "We know our guests can't get enough of our bold, crave-worthy flavors, so we wanted to provide a fun way to call out known flavor felons while promoting our latest menu item," the Western Bacon Chicken Sandwich.

The company claims the move is intended to address a history of chicken connoisseurs being duped by flavorless chicken, soggy buns and too much mayo on their chicken sandwiches.

Carl's Jr. operates more than 1,000 restaurants across the U.S. and has a presence in 24 countries worldwide.