Former KFC Asia leader takes VP role at Texas Chicken

Yang Ming Ong has been named Texas Chicken's new vice president of business, where he will oversee the brand's key functions throughout 16 countries in the Asia Pacific, Middle East, and the Black Sea Basin. He will join the brand's Singapore team to oversee operations, training, development, marketing, and strategy functions across brand markets, a news release said.

"His ability to incorporate fresh, aggressive ideas and drive margin improvements will be a great asset across all of his Texas Chicken markets," Church's and Texas Chicken brands Executive Vice President of International Business and Global Development Tony Moralejo, said in the release.

Ong was most recently at KFC Asia under Yum Brands, where he led that arm of the company's Strategy and Franchise Profitability functions. He served as part of a regional leadership team where he developed the strategic roadmap for Yum Brands and drove franchise margin enhancements while supervising the brand's extensive regional supply chain. 

Ong has also worked with the Boston Consulting Group on corporate turnaround and growth strategies, with a focus on emerging markets.

"Texas Chicken is a worldwide brand, and this appointment is an honor," said Ong. "It is an opportunity to represent one of the strongest brands in the world, and with the assistance of a great support group of employees and executives, we will continue to provide the best service and the highest quality of product."

Church's and Texas Chicken are among the world's largest QSR chains with more than 1,650 restaurants in 27 countries and sales of more than $1 billion.

Topics: Business Strategy and Profitability, Chicken, Franchising & Growth, Human Resources, International

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