News

French Fry Heaven turns to mobile gaming to engage new fans

June 20, 2013

French Fry Heaven has launched a mobile gaming application that helps consumers understand the concept's menu of more than 50 varieties.

The company, which first opened in Jacksonsville, Fla., three years ago, is targeting new customers with the app as it expands to 10 new states within the next few months.

According to a company news release, French Fry Heaven sought to "find a simple way to explain the unique concept and extensive list of flavors" to potential consumers in those new markets. Founder Nelowet developed an "educational" game app for the iPhone platform that teaches consumers about the different types of fries.

The French Fry Heaven Game is now available for free on iTunes and works by introducing 50 characters that each represents a flavor of fries found on the menu. Users unlock each character one level at time by completing various tasks that teach them about that flavor and its ingredients. Upon completing all 50 levels of the game, users will have a chance to win free fries.

"French Fry Heaven is a quirky brand, so I wanted to teach people about our awesome spuds in an entertaining and educational way," Nelowet said. "My idea was to reach consumers where they want to be reached, on their phone and through gaming. I can't think of a better way to teach people about the product, than engaging them in a way they can embrace and pass along."

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