News

Friendly's launches more functional, rewarding loyalty app

July 25, 2019

Friendly's launched what it said is an improved loyalty program this week called the BFF Club to give patrons timely promotion updates, as well as information about events and other offers. New features on the loyalty app include online ordering and improved function for obtaining awards through the chain, a news release said. 

Other perks with the brand's revised app, include things like percent-off coupons for meal at enrollment, birthday gifts, LTOs and special rewards for identified menu items within specific time periods. 

"Dining out is a fun experience but it's also somewhat of a luxury for many families," Friendly's parent company, FIC Restaurants COO Dennis Pfaff, said in the release. "Knowing that the expense of eating out can add up, we seek to reward our most loyal customers with incentives and rewards that can help take the pinch off."

Existing loyalty program subscribers will need to either re-register or download the new app. And they'll even get rewarded for all that faithfulness since the chain will give current subscribers a free small sundae when they check in on the new platform.