Food & Beverage

Gong Cha tea launches Harry Potter themed packaging

Photo: Gong Cha

July 8, 2026

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Gong cha, the international tea brand with more than 2,200 locations in 33 markets, has launched its Harry Potter-themed line of packaging through a partnership with Warner Bros. Discovery Global Consumer Products. The company announced in a press release that the partnership builds on the iconic movie "Harry Potter and the Philosopher's Stone."

The campaign runs from now through August 31, 2026, and introduces a range of themed beverages, exclusive packaging and collectible merchandise inspired by the Harry Potter series. The campaign includes a new limited-edition beverage inspired by the Elder Wand. The drink features Gong cha's signature lime black tea or green tea, topped with elderflower-flavored foaming powder.

Drinks will be served in specially designed Harry Potter inspired cups, alongside a range of collectible merchandise honoring the Hogwarts houses. The merchandise includes coasters, keychains and plushie accessories, each designed to capture the identity and spirit of Gryffindor, Slytherin, Ravenclaw and Hufflepuff. Exclusive merchandise will be available through promotional offers when customers purchase qualifying beverages.

"We can't wait to bring a little magic to Gong cha stores across the U.S. This campaign celebrates one of the most beloved stories of our time and reimagines it through our drinks, our packaging and our in-store experiences," Missy Maio, VP of marketing for Gong cha — Americas, said in the press release. "Our fans inspire everything we do, and this partnership gives us a chance to create something truly special for Harry Potter fans of every generation, from longtime devotees to those just discovering the wizarding world."