News

Hardee’s brings back My Coke Rewards

July 24, 2011

Hardee's has partnered with Coca-Cola to bring back the popular My Coke Rewards Campaign, which starts today. The chain first introduced the program last year.

With each purchase of a large fountain drink or large combo, guests will receive a specially marked 42-ounce promotional cup that includes My Coke Rewards points that can be redeemed for prizes online and a peel-off coupon offer for a free or discounted item for the guest's next Hardee's visit.

During the promotion, which runs through Sept. 18, Coca-Cola will award more than 60 million My Coke Rewards points (up from 50 million last year), to be redeemed for a variety of prizes – including the two grand prizes of $5,000 gift cards. Other prizes will include $100 gift cards and American Airlines travel certificates to anywhere in the U.S., Mexico and Caribbean.

With My Coke Rewards points on every cup, guests can collect points to redeem online. The rewards pool is constantly updated with new offerings.

"Everyone really does win with My Coke Rewards," said Steve Lemley, senior vice president of marketing at Carl's Jr. and Hardee's. "When our guests drink Coca-Cola, they will be rewarded with more than just that great refreshing taste; they'll be able to score My Coke Rewards points and Hardee's Jr. food and beverage offers. We saw great success with the My Coke Rewards promotion last year and are very excited to start it up again this summer. This is another way for us to say thanks to our guests for coming in and for coming back."

Launched in 2006, My Coke Rewards now includes more than 16.4 million members. Hardee's sister-brand Carl's Jr. introduced the My Coke Rewards campaign last month.

To read more about marketing and promotional campaigns, click here.