News

Hardee's Pakistan joins the Web

December 22, 2010

Just over a year since opening its first unit in Pakistan, Hardee's is finally jumping online. The company signed a contract with The Konsultant for website development, with the design already approved for launch.

According to Pro Pakistani, the design is similar to Hardee's international website, where it will be a subdomain. All updates will be done by The Konsultant.

The Hardee's Pakistan site will include an online chat forum, 24-hour chat support, product updates and special offers. Those subscribing to the chat component will be provided with a special code for offers.

Parent company CKE Restaurants Inc. plans to open a total of 25 Hardee's units in Pakistan within five years.

Hardee's has operated franchised restaurants in the Middle East since 1980 and currently operates more than 200 Hardee's restaurants in Egypt, Lebanon, Jordan, Kuwait, Saudi Arabia, United Arab Emirates, Bahrain, Qatar, Oman and now, Pakistan.