News

Heartland adds mobile and online ordering solution

September 19, 2014

Heartland Payment has introduced a mobile and online ordering solution for restaurants. The solution, called Heartland Mobile and Online Ordering, was released in partnership with ToGoTechnologies.

"Restaurants are looking for a competitive mobile ordering solution that will match the functionality that major restaurant companies are bringing to market, while minimizing the operational impact of adopting this new technology,” Heartland President David Gilbert said in a news release. "Restaurants also want to respond to growing consumer demand as well-known restaurant brands engage in marketing activities to shift consumer behavior towards placing more orders via smartphones, tablets and computers.”

The company said Taziki's Mediterranean Cafe, a fast casual concept with 35 locations, has seen thousands of its guests convert from manual to digital ordering through the solution. Taziki's is expecting a sales lift and cost savings once the solution is fully rolled out.

The technology used by Heartland Mobile and Online Ordering is powered by cloud-based customizable templates that allow restaurants to choose a white label mobile app, advanced responsive web ordering, and a suite of reporting and analytics tools.

In addition, options including takeout, delivery, curbside pickup, catering, order from the table and gift and loyalty are all built in.

The company will demonstrate Heartland Mobile and Online Ordering at the FS-Tec show Sept. 21-23 in New Orleans.