News

Jack in the Box debuts peel and reveal game

October 3, 2011

Jack in the Box restaurants, GameStop and Dr. Pepper have partnered for the debut of a new peel and reveal game, Jack's Got Game, which offers Jack in the Box guests three chances to win instant prizes for food and special offers at GameStop stores. They could also win daily prizes like Xbox 360 consoles and a trio of new video games launching this fall: Gears of War 3, Battlefield 3 and Assassin's Creed Revelations.

Even if guests don't win an instant prize or daily prize, they can still win the weekly grand prize – a $5,000 GameStop shopping spree. Jack in the Box will offer five grand prizes over the course of the contest.

Jack in the Box guests who purchase a large combo meal or any large fountain drink will receive a peel and reveal game piece on their collectible drink cup. Each game piece offers multiple chances to win. In addition to instant wins, players can visit JacksGotGame.com to enter codes from their game pieces for a chance to win daily and weekly prizes.

"Jack doesn't like to lose; but more importantly, he doesn't like his guests to lose," said Tracy Dunn, director of menu marketing and promotions for Jack in the Box Inc. "That's why he's giving them three chances to win with his new Jack's Got Game contest. With prizes ranging from Jack in the Box food and popular video games to five weekly GameStop shopping sprees totaling $25,000, we think everyone will feel like a winner."

Jack's Got Game can be played through Nov. 7, or while supplies last, at all participating Jack in the Box restaurants.

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