News

Jack's restaurant chain adopts online ordering

September 27, 2013

Alabama-based Jack's Family Restaurant chain, has deployed an online ordering feature along with its "Preorder 4 Pregame" football-themed campaign.

According to AL.com, Jack's customers can select a location and pick-up date and order their food online. The online ordering service, while common in the pizza space, is still rare in the QSR burger category.

"With online ordering, we are able to offer our customers a simpler ordering experience so that on game day, all they have to do is pick up and enjoy their fan fuel," a company spokesperson told the publication.

Jack's has more than 120 units across the Southeast.

Read more about online initiatives.