News

Jersey Mike's beverage cups highlight non-profit partners

July 11, 2012

Jersey Mike's Subs is hoping to educate and inspire its customers nationwide this summer, while boosting the visibility of non-profit organizations with special messages on millions of its 22-ounce beverage cups.

Fifteen different stories highlighting Jersey Mike's charitable partners will all be available on cups in Jersey Mike's locations throughout the country. Among the featured charities are national organizations such as Wreaths Across America and Susan G. Komen for the Cure, as well as local ones such as Helping Hand Home for Children in Austin, Texas; Bert's Big Adventure in Atlanta; and Seattle, Chicago and Cincinnati Children's Hospitals.

The stories will appear on 400,000 cups and are available here.

"It's like reading the cereal box over breakfast – we hope our customers will read our latest cup series with these touching stories from our partner organizations while eating their subs and understand that they can make a difference too," said Peter Cancro, Jersey Mike's founder and CEO. "We know these cups will be a hit because our customers prove to us time and again when they support our fundraisers that giving back matters as much to them as it does to us."

Each cup also will feature the statement: "Giving ... Making a difference in someone's life."

In 2011, Jersey Mike's locations throughout the country raised more than $2 million for local charities and distributed more than 200,000 free sub sandwiches to help numerous causes.

"When we give back to our local communities, everyone benefits," Cancro said.

Read more about cause marketing.