News

Jersey Mike's leverages social media for wreath campaign

November 4, 2013

For Veterans Day weekend, Nov. 9-11, Jersey Mike's Subs is thanking customers who make a donation to Wreaths Across America by giving away a free cookie from David's Cookies.

Since Oct. 1, all Jersey Mike's stores have been collecting donations for the nonprofit organization, which lays wreaths at the headstones of the nation's veterans during the holiday season. To date, the campaign has raised nearly $100,000 through in-store donations and a matching Jersey Mike's Social "Giving Menu" initiative. The final day of the campaign is Nov. 11.

Jersey Mike's social "Giving Menu" encourages fans and followers to share the WAA story via Facebook, Twitter and Instagram. Jersey Mike's is donating $1 for each social action made, up to $25,000. Customers can tweet #givingmenu or upload a photo with the hashtag #givingmenu to receive the match.

Read more about cause marketing initiatives.