Marketing

Jollibee to launch Final Fantasy XIV themed meals, exclusive in-game content

Photo: Jollibee

April 20, 2026

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Fried chicken brand Jollibee is teaming up with the multiplayer online role-playing game Final Fantasy XIV Online for a limited-time collaboration launching April 21 across the U.S. and Canada, according to a press releas.

The partnership between the restaurant brand and Square Enix includes themed meals, exclusive merchandise and the North American debut of the in-game "Eat Chicken" animation, known as an emote. The promotion is scheduled to run through May 31, 2026.

Players can unlock the animation by purchasing a Final Fantasy XIV Box Meal or a 6pc Bucket Bundle at North American Jollibee locations. Both meal options include the Blue Raspberry Aether with Crystal Boba, a new drink created for the collaboration that is served in a commemorative cup.

For fans not located near a restaurant, the "Eat Chicken" emote can also be obtained through the purchase of limited-edition apparel, such as hoodies and T-shirts featuring game characters like Moogles and Chocobos, available on complex.com while supplies last.

Parent company Jollibee Foods Corporation manages and operates a portfolio which includes 19 brands with over 10,000 stores and cafés across 33 countries.

"Jollibee and FINAL FANTASY XIV are both powered by passionate fan communities and a strong sense of shared experience, which makes this partnership especially meaningful," Luis Velasco, SVP and marketing head at Jollibee North America, said in the press release. "FINAL FANTASY XIV has built a world that brings people together, and that spirit closely reflects Jollibee's joyful, fun-loving way of creating memorable moments around great-tasting food."

To coincide with the Final Fantasy XIV Fan Festival in Anaheim, California, on April 24-25, the local Jollibee store in Anaheim will feature a themed decor takeover and offer exclusive stickers through the end of May.

The brand also announced a forthcoming sweepstakes to offer further prizes, with details to be shared on official social media channels.