Marketing

Jollibee partners with DreamWorks’ 'Forgotten Island' for Filipino culture collab

Photo: Jollibee

September 9, 2026

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Jollibee is partnering with DreamWorks Animation's "Forgotten Island" for a limited-time North American collaboration celebrating Filipino culture and meaningful connections, the company announced in a news release. The campaign launches Sept. 14, ahead of the film's Sept. 25 theatrical release, and runs through Oct. 31, or while supplies last.

The promotion features three limited-time "Forgotten Island" meal bundles, including Chickenjoy and Chicken Sandwich options, each featuring collectible bracelet charms and movie stickers. The collectible charm series includes eight standard designs featuring Jollibee icons and Forgotten Island characters, plus a rare "Golden Bucket" charm. Fans also can purchase a blank bracelet for $2 with a qualifying meal.

The campaign includes retro '90s-inspired streetwear, immersive restaurant takeovers in select markets and a sweepstakes for a grand-prize trip to the Philippines.

"Jollibee and DreamWorks' Forgotten Island both center on the pure joy of bringing people together and celebrating meaningful connections," Luis Velasco, senior vice president and marketing head at Jollibee North America, said in the release. "This partnership is a wonderful reflection of Jollibee's heritage and our commitment to creating memorable, happy moments around great food."

The collaboration also highlights Filipino representation in Forgotten Island, with talent including H.E.R., Liza Soberano, Lea Salonga, Jo Koy and co-writer/co-director Januel Mercado, creating a connection between the film and Jollibee's Filipino roots.