KFC chases Gen Z on a raft with AR

KFC is going after Gen Z on its new Colonel floatie. The chain said in a news release that it has partnered with, Snapchat and its recently introduced World Lenses' filters. Used together with camera-captured scenes like those involving KFC's new Colonel floatie, World Lens' adds augmented reality elements to the picture, a news release said. 

Snapchat users can also enter to win a KFC Colonel floatie directly from the lens now through June 22. The KFC Colonel floatie debuted recently in an ad spot with the tanned actor, George Hamilton lounging atop the floatie as the Extra Crispy Colonel. 

That was all to introduce KFC's new Crispy Colonel sandwich and boast its portability advantages as well as clearly capture the attention of younger audiences. The floatie, of course, is emblazoned with the famous Colonel Sanders' likeness in the shape of a raft replete with beverage- and chicken bucket-holders. 

"We saw that the over-the-top pool float trend was taking over social media and thought it would fit perfectly with our notorious Extra Crispy lifestyle campaign," KFC U.S. CMO Andrea Zahumensky, said in the release. "Summer is about making fun memories, and what better way to do that than drifting on the water in the arms of the one and only Colonel Sanders." 

The floaties aren't being sold, but chances to win a free one are open to those who go online or use the World Lens filter on Snapchat to enter for one of them online. Winners will be announced June 23 and delivered by Independence Day in the U.S. for most recipients, the chain said. 

Topics: Business Strategy and Profitability, Chicken, Marketing / Branding / Promotion

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