KFC dubs Seinfeld's 'George' as new 'Harland'

The actor, who will eternally be "George" to old Seinfeld addicts, is now turning into "Harland," as in Col. Harland Sanders. Actor, comedian and director Jason Alexander has been chosen as the latest celebrity to play the role of the brand's iconic founder, beginning this week in TV and online ads nationally, a news release said. 

Alexander's task as the Colonel is to push KFC's $20 Fill Ups, which are now available in four variations, including a new boneless filet $20 Fill Up. These menu specialties are squarely aimed at the value customer, which in many cases is the family parent. Hence, Alexander's new role as KFC's "Family Colonel."

"As the son of two working parents, there were plenty of dinnertimes when a bucket of chicken and all the fixin's saved the day," Alexander said in the release. "It's been fun to combine my personal love for KFC with my sitcom experience into a new take on the role of Colonel Sanders."

The four varieties of the Fill Ups include boneless breast filets, Original Recipe, Extra Crispy and Extra Crispy tenders. All four varieties also come with sides and biscuits. There is also a smaller take on the Fill Up intended for two called the $10 Chicken Share bucket.
 


Topics: Business Strategy and Profitability, Chicken, Marketing / Branding / Promotion


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