News

KFC makes a high-rise delivery to launch $5 Everyday Meals

May 9, 2011

KFC dispatched its KFC Colonel today to personally deliver new $5 Everyday Meals to window washers working nearly 40 stories up at Chicago's "River Bend" building. The KFC Colonel stapped on a harness and descended 38 floors with food in tow, demonstrating KFC's commitment to taking lunchtime meals to all new heights.

KFC's $5 Everyday Meals feature five options. Consumers can choose two pieces of Original Recipe, Extra Crispy or Kentucky Grilled Chicken, an Original Recipe Boneless Filet, a Doublicious chicken sandwich or three Extra Crispy Strips – each served with a choice of side, a buttermilk biscuit and medium soft drink for $5 (plus tax).

The offer is available for a limited time at participating KFC restaurants coast-to-coast. Prices may vary.

To launch the everyday lunch value, Kentucky Fried Chicken asked America via its social media channels to name folks in need of a "So Good" extreme lunch delivery. After sorting through more than 100 "out-of-the-bucket" occupations (including working at Area 51, changing the lights that top water towers and skyscrapers and trimming trees), the chain chose to bring lunch to one of America's most extreme occupations – high rise window washers.

"With the introduction of our $5 Everyday Meals, we're encouraging America to go above and beyond a simple sub for $5 and reward themselves with a real meal deal everyday of the week," said Barry Westrum, chief marketing officer for KFC. "And, what better way to highlight the tremendous value of these $5 box meals than with an extreme lunch delivery to a location nominated by our fans?"