News

KFC U.S. names president, chief concept officer

March 21, 2017

Yum Brands has promoted Kevin Hochman to president and chief concept officer for KFC U.S., according to a news release. The 43-year-old exec joined KFC three years ago as its CMO and is credited with helping grow same-store sales for the past 10 quarters.

In his position, he will oversee the chain's brand strategy and U.S. business performance. Before joining KFC, Hochman worked in a number of brand management and marketing leadership roles at Procter & Gamble, including work with its deodorant, shave and personal cleaning category brands.

"He has led KFC’s incredible brand re-launch and brought back the greatest chicken salesman in the world, Colonel Sanders, to pop culture," Yum Brands CEO Greg Creed, said in the release. "He’s the perfect person to continue to grow and elevate KFC U.S. into a distinctive, relevant brand that people trust and champion."

Hochman replaces former KFC U.S. President Jason Marker, who has resigned from the company.