STRATEGIC PARTNERS
September 4, 2012
KFC has brought back its popular snack-sized Chicken Littles sandwiches. The recipe has been updated from the original chicken sliders available 20 years ago, and includes a freshly-breaded Extra Crispy Strip sandwiched in a sweet bun topped with pickle slices and KFC's signature Colonel's Mayo.
The sweet bun complements the savory 100 percent all-white breast meat chicken. The Chicken Littles are available for $1.29 each.
"Taste, value and portability are important to our customers and Chicken Littles deliver all three," said Jason Marker, chief marketing officer for KFC US. "We often hear how much our customers love quick and snackable meals filled with great flavor. That's why we packed big taste into this little menu item."
Back by popular demand
It's been more than 20 years since KFC sold a Chicken Littles sandwich nationally. Since that time, fans have placed calls to KFC headquarters, started petitions and built Facebook pages asking for the sandwich to return to the menu. A recent poll on the KFC Facebook page asked fans what menu item from the past they'd like to see back at KFC, with Chicken Littles as the overwhelming favorite.
"We think fans of the original Chicken Littles are going to love the 'new Littles' even more," Marker said. "From 100 percent all-white breast meat chicken to the soft, sweet bun, everything about Chicken Littles is new and improved. With this great sandwich, 'little really is the new big!'"
Chicken Littles can be ordered either a la carte or in a combo option. Combos include two Chicken Littles, a side item and a medium drink. Customers can purchase Chicken Littles for $1.29 each or, for a limited time, the Chicken Littles Combo (two sandwiches, a side item and a medium drink) for $5.
KFC and CollegeHumor.com celebrate launch
To celebrate the return of Chicken Littles, KFC has partnered with comedy website CollegeHumor.com for the "A Little Workplace Humor" contest and the chance to win $5,000.
As part of the campaign, a "little pranks, big laughs" message will be incorporated into three episodes of the CollegeHumor.com original video series "Hardly Working," the first of which debuted on the site on Sept. 3. The "A Little Workplace Humor" program will also feature original how-to prank articles from the CollegeHumor.com staff, including pieces on the different types of office pranks and tips for crafting the perfect prank.
For two weeks, KFC and CollegeHumor.com will encourage users to enter the "A Little Workplace Humor" contest by submitting their best office prank stories. One winning submission will be featured in a reenactment video that will be featured on CollegeHumor.com starring the CollegeHumor cast.
For full contest rules and to submit an entry, visit collegehumor.com/alittleworkplacehumor. The contest ends Sept. 18.
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