News

Kids’ meal ban considered in New York City

April 5, 2011

For a handful of Big Apple representatives, it doesn't matter that some quick-service chains offer apple slices in lieu of french fries as a kids' meal side item choice.

Taking a cue from San Francisco, several New York City council members have proposed a ban on toy promotions in these meals.

According to Reuters, the bill would ban toy giveaways specifically to reduce children's' draw toward quick-service options and push the industry to provide healthier options. It was introduced this week by City Council Deputy Majority Leader Leroy Comrie.

Comrie acknowledged the responsibility of healthy eating ultimately falls on the parents, but added the bill would eliminate what he calls "predatory marketing techniques" made by QSR chains.

The National Restaurant Association and McDonald's Corp. have both opposed the measure.

Other cities, such as Superior City, Wisc., have also threatened a kids' meal toy ban because of the way they're marketed.

The Center for Science in Public Interest also recently filed a lawsuit against McDonald's specifically for selling toys with its Happy Meals. The suit claims that McDonald's violates California's consumer protection laws by targeting children under 8-years-old who don't have the ability to understand advertising, a practice the group called manipulative to kids and "unfair" to parents.

McDonald's responded by stating that the Happy Meals are a fun treat at the right size and can fit into a balanced diet. CEO Jim Skinner added that the company offers in-depth, comprehensive nutrition information about its food which provides parents with the support they need to make appropriate choices.

Also, Skinner said that Happy Meals feature more options than ever before, including low fat milk and Apple Dippers.