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Krispy Kreme Facebook fans drive Day of the Dozens deal

December 10, 2013

As part of a Facebook post on Dec. 2, Krispy Kreme fans were invited to help the brand get 12,000 shares for its Day of the Dozens campaign, which would then unlock a coupon for a double dozen deal on Dec. 12.

Krispy Kreme's 4.7 million-plus Facebook fans met the challenge (there have been more than 100,000 shares of the original post), and now everyone is invited to download a coupon for a BOGO deal for one dozen Original Glazed Doughnuts at dayofthedozens.com.

The Krispy Kreme Day of the Dozens offer is valid on Dec. 12 only at participating U.S. locations. Guests must print or show the coupon on their mobile devices.

Read more about social media marketing.

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