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Krispy Kreme, NCR digitize The Salvation Army’s Christmas campaign

Krispy Kreme Doughnuts Inc and NCR Corporation announced a donation of $50,000 to The Salvation Army.

December 2, 2015

Krispy Kreme Doughnuts Inc and NCR Corporation announced a donation of $50,000 to The Salvation Army. Additionally, to celebrate the recent nationwide launch of their new mobile app, Krispy Kreme is opening its app during this holiday season to invite guests to donate directly to The Salvation Army, according to a company press release.

"Partners such as the NCR Foundation and Krispy Kreme are vital to the success of our mission," said Todd Hawks, a major with The Salvation Army. "The iconic red kettles will always remain part of our annual fundraising effort.  But as we move toward a cashless society, we have to have methods and ways for people to be able to give. We are truly grateful for the innovation and the generosity from both NCR and Krispy Kreme."

Earlier this year, Krispy Kreme worked with NCR to build and deploy the Krispy Kreme Rewards mobile app. The NCR platform enables Krispy Kreme to connect its customers with special invitations and messages based on their location and rewards membership. During the holidays, Krispy Kreme is able to augment this experience with an additional invitation to make a donation to The Salvation Army.

"We truly believe and live our mission 'to touch and enhance lives through the joy that is Krispy Kreme.' Part of that joy is an opportunity to give and support others in need this Holiday season," said Tony Thompson, CEO of Krispy Kreme. "Many retailers open their doors to The Salvation Army this time of year.  We're honored to open our Krispy Kreme Rewards app to them as well."

The app has been rolling out across the United States over the past few months and should be available in all U.S. markets by the end of the year, the release stated. NCR, Krispy Kreme and The Salvation Army will celebrate the launch of the app at a special event today at the Krispy Kreme retail location on Ponce De Leon Avenue in Atlanta.

"Omni-channel consumer engagement creates additional opportunities for restaurant operators to connect with their guests in a more personalized way," said Paul Langenbahn, president of NCR Hospitality. "We are honored to partner with The Salvation Army's Red Kettle so they can continue year-round efforts at helping those who would otherwise be forgotten."

Customers can download the Krispy Kreme Rewards App free from the iTunes app store at or Google Play. New features will be added to the rewards app, including the ability to share points with other members.