Marketing

Little Caesars creates specialty pizza for upcoming 'Spider-Man' film

Photo: Little Caesars

June 22, 2026

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Little Caesars has partnered with Sony Pictures' "Spider-Man: Brand New Day" ahead of the movie's theatrical release on July 31, according to a press release.

As part of the promotion, the pizza chain is launching the Webberoni Pizza on June 22 for $8.99. The new menu item features a web-like pattern of shredded pepperoni and a toasted two-cheese blend. Customers can also pay an additional fee to add the shredded pepperoni and cheese web to any other pizza when ordering online.

To celebrate the movie and the new menu item, Little Caesars will host a pop-up activation on Saturday, June 27, from 1 p.m. to 8 p.m. ET at the Greenpoint Terminal Warehouse in Brooklyn, New York. The event will feature a replica of Peter Parker's apartment inspired by his hometown of Queens, New York, where fans can take photos and try the pizza.

Starting June 22, the chain will serve its pizzas in specially designed Spider-Man boxes. Beginning July 6, customers who purchase a Webberoni Pizza in-store or online will receive one of three limited-edition posters, which will rotate weekly while supplies last. Little Caesars will also debut a promotional commercial directed by Greg Bell.

"Our goal is to connect with consumers in cultural moments and areas where they are passionate," Greg Hamilton, CMO at Little Caesars, said in the press release. "We're thrilled to work with Sony Pictures' Spider-Man: Brand New Day this summer to bring the world's favorite superhero into our stores and homes across the country, creating a unique pizza occasion the entire family can enjoy."

Jeffrey Godsick, EVP, Brand Strategy & Partnerships, Sony Pictures Entertainment, praised the corporate team-up.

"Spider-Man is known for its explosive action, humor and fun, and collaborating with Little Caesars, a brand recognized for its bold voice and playful spirit, on Spider-Man: Brand New Day was a natural fit," Godsick said in the press release. "Their passion for creative, engaging content brought the Webberoni Pizza and a replica of Peter Parker's apartment to life, offering fans an immersive way to engage with their favorite friendly neighborhood Spider-Man."

The Webberoni Pizza is available at participating locations as a walk-in HOT-N-READY product or through online ordering.