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Live webinar Thursday to teach operators how to master location-based marketing

As consumer usage continues to shift to mobile, location-based advertising is becoming one of the fastest growing strategies for restaurants when it comes to digital advertising.

November 30, 2015

As consumer usage continues to shift to mobile, location-based advertising is becoming one of the fastest growing strategies for restaurants when it comes to digital advertising.

Using real-time location data connects real-world behavior — such as tracking which restaurants consumers visit and how frequently they go — to provide a better understanding of a restaurant operator's wants and needs. By understanding the places consumers go and the large-scale patterns in mobile usage and physical behavior, marketers and advertisers in restaurants can gain a better understanding of their audiences, said Brandon Starkoff, VP of product marketing at xAd, the company sponsoring a webinar focusing on just that.

The one-hour webinar on Thursday at 2 p.m. EST, "Location-based marketing: A guide to strategy, deployment and successful return on investment," will be moderated by Retail Customer Experience, and Starkoff will share insights into consumers' demands and expectations across path to purchase and strategies for how marketers can use location insights to address the change in consumer behavior and influence a person at the moments of greatest intent and receptiveness.

"Location-based marketing has become a strategic imperative for retail and QSRs," Starkoff said. "Mobile technology allows retailers and restaurants to serve a message to the right consumer at the right place and time — and also assess the impact to the business in real time."

Click here to register for the webinar.