News

Long John Silver's offers $40,000+ franchise incentive package

July 5, 2018

Long John Silver's has a new franchise growth incentive program intended to drive both growth and development of the brand's recently introduced restaurant redesign by offering savings like the removal of the initial franchise fee, a news release said. Other perks include a free drive-thru of the future hardware and a 3-year reduced royalty schedule, and military vets get an extra $5,000 for opening inventory. 

That incentive package equates to $40,000 ($45,000 for veterans), with the total value being many thousands of dollars more depending on the first three years of sales. The drive-thru hardware package includes the digital drive-thru menu system, headsets and timer system. 

"This is our most aggressive franchising program in decades," Senior Director of Franchise Operations David Carr, said in the release.

The "made-over" restaurant design debuted earlier this year in Louisville. It features more stand-out coloring on the exterior, as well as a revamped interior and that aforementioned technologically adorned drive-thru. As the third major redesign in the brand's 49-year history and replaces the previous traditional Cape Cod exterior that dates back to the brand's 1969 inception. 

The new drive-thru system includes three 55-inch HD digital video screens with digital audio driven by a computer-operated ordering and display system.

The chain has nearly 1,000 locations nationwide.