Technology
Long John Silver's sets sail on digital seas with new app, loyalty program
May 16, 2024
Long John Silver's is diving headfirst into the digital age with the launch of a mobile app and loyalty program, Seacret Society. The initiatives aim to enhance the customer experience and reward loyal patrons, according to a press release.
"The introduction of the Long John Silver's mobile app and the Seacret Society loyalty program reflects our ongoing commitment to innovation and customer satisfaction," Nate Fowler, president at Long John Silver's, said in the release. "We always seek opportunities to improve how our customers experience and connect with our brand. Through these initiatives, we aim to express our appreciation to our loyal patrons while embracing the digital age and evolving restaurant landscape."
The Long John Silver's app, available on iOS and Android, allows users to browse menus, place orders for pickup or delivery and seamlessly manage their Seacret Society membership. The loyalty program grants members four "coins" for every dollar spent, redeemable for free food, discounts and exclusive offers. New members even receive a welcome gift of a free menu item.
"As we continue to evolve the Seacret Society rewards program, we look forward to delighting our members with even more surprises and rewards," Jason Antony, LJS's director of digital marketing, said in the release. "We invite seafood lovers nationwide to join the Seacret Society today and set sail on a culinary journey filled with excitement and delicious sea-prises."
These digital efforts are part of a larger Long John Silver's modernization plan. The company recently revamped its website and is rolling out digital menu boards in select restaurants. It plas to explore further technological advancements to strengthen customer connections.
