Technology
Marble Slab Creamery Canada partners with Paytronix for enhanced guest experience
August 28, 2024
Marble Slab Creamery Canada has partnered with Paytronix, a guest enhancement platform, to launch an enhanced guest experience starting with a new mobile app, website and Marble Slab Rewards loyalty program, according to a press release.
"By leveraging Paytronix's innovative guest engagement solutions, we're enhancing the way we connect with our customers, offering them a more personalized and rewarding experience," Cam Inglis, president, Marble Slab Creamery Canada, said in the press release. "This collaboration allows us to better understand our guests' preferences, ensuring that every visit to Marble Slab is not just delicious but also uniquely tailored to the guests."
Marble Slab began its technology overhaul by moving all Canadian operations to the latest point-of-sale system from Toast. Tight integration between Toast and Paytronix established a foundation for Marble Slab to then partner with Paytronix — putting the guest experience first in redesigning the website, loyalty program, mobile app and the rest of the tech stack.
"This is about much more than upgrading technology for Marble Slab, it's a tech-enabled platform to differentiate the brand and establish a one-on-one relationship with guests," Andrea Mulligan, chief customer officer at Paytronix, said in the press release. "Marble Slab has created an amazing personal experience even when guests begin their engagement with the brand through the app or website, leveraging each interaction to personalize loyalty campaigns and reward offers at scale. Marble Slab is advancing the industry with a tech infrastructure that engages customers and provides a competitive advantage to its store operators and franchisees."
Marble Slab Creamery Canada has more than 100 locations nationwide.
