News

McDonald's brings back Monopoly game for the summer

July 12, 2013

McDonald's will launch he 21st edition of Monopoly on July 16. The in-restaurant promotion features two $1 million prizes this year, including a chance to win on the Big Mac sandwich.

With game pieces being distributed on a variety of menu items, Monopoly players have more chances to win this year. Douglas Freeland, marketing director for McDonald's USA, said Monopoly is McDonald's customers' favorite promotion.

"With cash, Fiat vehicles, trips to the Super Bowl, the Beats by Dre Pill, and your chance to win a $1 million prize on a Big Mac, this summer will be more fun than ever at McDonald's," he said.

Cash prizes range from $50 to $1 million. Other prizes include a new Fiat 500 vehicles, Delta Vacations trips for two, Redbox movie rentals, Beaches Resorts Luxury Included Caribbean Vacations, Super Bowl XLVIII trip from EA Sports, Shell Fuel For A Year and McDonald's menu items. Monopoly at McDonald's is available in restaurants until Aug. 12, or while supplies last, and online until 11:59:59 on Aug. 26.

Monopoly at McDonald's on the race track

This year, McDonald's kicks off the launch of Monopoly with a new Pass Go! Sweepstakes featuring Earnhardt Ganassi Racing with Felix Sabates (EGR) driver Jamie McMurray. At the Loudon, N.H. race on July 14, every time McMurray passes the start/finish line a lucky fan receives $200. If McMurray completes all 301 laps, the fan wins $60,200.

"This is unprecedented and exciting," Freeland said. McMurray will also drive a newly designed Monopoly brand-themed race car and wear a matching fire suit. The car will also race on Aug. 11 in Watkins Glen, N.Y.

Also this year, fans on Twitter can keep up with the conversation by following @McDonalds or using the hashtag #McDMonopoly throughout the promotion period. There will also be posts throughout July which blend elements of the traditional board game, such as the introduction of the new Monopoly Cat token chosen by fans earlier this year in a worldwide vote. The new cat token will be in Monopoly games at retail this summer.

Local market events

Additionally, several cities across the country will host events in their markets in the first week following the launch of the game. Various markets will also take to their regional social media channels to help promote their efforts. For more information, customers can follow their local Twitter pages, or keep up with the hashtag #McDMonopoly on Twitter.

Read more about marketing and promotions.