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McDonalds builds 'music experiences' into ordering app

McDonalds is building online "music experiences" into its online food-ordering app.

August 28, 2014

McDonalds is building online "music experiences" into its online food-ordering app, according to Industry Leaders Magazine.

McDonalds hope the new digital experiences will drive loyalty and frequency.

It's the latest digital development for McDonalds, which recently hired Julia Vander Ploeg as its first US vice president of digital.  The company is also adding a product director of music and entertainment and a number of other digital, technology and IT roles.