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McDonald's kiosks arrive in almost half of European locations

McDonald's has finished rolling out self-ordering kiosks to 45 percent of its 7,900 locations in Europe, with a 90 percent rollout in France.

April 1, 2016

McDonald's has finished rolling out self-ordering kiosks to 45 percent of its 7,900 locations in Europe, with a 90 percent rollout in France. The U.S. may soon see a similar mass rollout, according to a reportby The Street.

These kiosks are part of McDonald's "Create Your Taste" initiative to enable users to customize their orders. McDonald's CEO Steve Easterbrook said the kiosk, "takes the stress away from the front counter, and therefore you divide some of the pressure during the busiest times. From a commercial perspective, we see higher average checks because customers can browse the menu for a little bit longer, feel a little less pressure and they just tend to spend more."

Currently, McDonald's hasn't announced plans for a mass rollout in the U.S., which hosts 14,000 restaurants. The restaurant chain began testing the kiosks in Southern California locations in 2014 and deployed kiosks to 30 locations in 2015.