News

McDonald's launches digital books via Happy Meal app

November 4, 2013

In time for National Family Literacy Day Nov. 14, McDonald's has launched a new Happy Meal Books promotion.

From now through Nov. 14, McDonald's restaurants will offer books in print for Happy Meal customers. Four original books are part of the promotion, each featuring McDonald's Happy Meal characters and a nutrition theme. They include:

• "The Goat Who Ate Everything" – Tells a story of a goat who has a big appetite and struggles to eat right. But when he does, he feels great and becomes the playful 'kid' everyone loves.
• "Deana's Big Dreams" – Shares how Deana, the world's smallest dinosaur, grew tall by eating right.
• "Ant, Can't" – Features Ant, a bite-sized bodybuilder who's big on encouraging physical fitness through exercise and eating right.
• "Doddi the Dodo Goes to Orlando" – Follows Doddi the bird who travels the world and eats right to stay on the go.

As part of the launch of Happy Meal Books, McDonald's is collaborating with Reading is Fundamental, a children's literacy non-profit organization. RIF will distribute 100,000 Happy Meal Books to children who do not have easy access to books.

Also, McDonald's customers now have access to reading with a new interactive digital book each month through the end of 2014. The free, interactive e-books will be available on McPlay, McDonald's Happy Meal App.

McDonald's has partnered with DK Publishing to offer the first e-book, which introduces DK's Amazing World Series with "The World's Greatest Cities." Kids will also be able to access an interactive digital version of McDonald's Happy Meal print book, "The Goat Who Ate Everything" via the McPlay app.

The Happy Meal Books, as well as the DK Publishing e-books, are available for download at HappyMeal.com. Spanish versions of McDonald's Happy Meal Books will be available on McDonalds.com and MeEncanta.com.

Read more about marketing and promotions.